I see the big picture.

I love discovering the method in people’s madness and finding that red thread. I’m good at it because I’m an over analyzer. I play my own devil’s advocate just trying to figure out what to eat for breakfast. It’s a poor survival skill but works great for polishing that idea into a diamond.

Solution

Create an interactive Lego platform that bridges the gap, rewarding creativity online and offline.

Problem
Creative play in the physical world is being overshadowed by online play in the digital world.

Insight
Playtime is becoming increasingly motivated by extrinsic rewards and accomplishments rather than instrinsic benefits.

Credits

Art Direction:

Quentin Lemaire & Charlotte Fuks

Strategy:

Dimitri Kanaris

Copywriting:

Jules Sacchi & Dimitri Kanaris

VO & Music:

Dimitri Kanaris

Problem

Discover an untapped audience for Bose Noise Cancelling Technology.

Insight

People living with autism use noise cancelling headphones on a daily basis to address auditory Sensory Processing Disorder (SPD).

Solution

Partner with Spotify to expand an existing content hub to feature content created for and by people living with autism in celebration of the UN's Annual World Autism Awareness Day on April 2.

BOSE - Find Your Stim*

*Stim: A term used in the autism community meaning "self-stimulating behaviour" to ease discomfort, including auditory stimming.

Strategy: Dimitri Kanaris

A family business that I have been privlidged to grow up with and learn first hand the value of strong communication in a B2B context with a highly technical product.

Problem
In 2020, this industry, which relies heavily on in-person communications such as trade shows, and on-site product demos, was hit hard by the sudden shift to virtual communications.

Insight
Communication in the manufacturing industry is often one step behind, with less confidence in digital communication.

Solution
I established a content creation studio for live streaming and video production, onboarded new hires for animated and 3D rendered content, and connected with partners in the virtual tradeshow space.

Problem

A lack of accessible space and resources for creative people in any indsutry to fully realize their ideas without constraints.

Insight

The coworking industry capitalizes on collective spaces without offering the physical tools that creative communities need.

Solution

As a co-founder of this initiative, I created a space that provided key resources such as a recording studio, various media production suites, a makerspace, flexible workspaces, café/lounge, and an event venue, while fostering a community of people with many different perspectives and skill sets to explore the value of creative collaboration.

A student-run record label and music community on UBC campus created to provide student musicians of all skill levels the opportunity to perform, collaborate and create with other musicians, producers, photographers, and videographers.

Problem
When I arrived on UBC campus, the first thing I did was search for a community of musicians to play and write music with. Of their 300+ student clubs none of them offered me what I was looking for.

Insight
Student campuses are infamous for open mic nights but don't connect or foster the community around them to encourage collaboration, developing skills, or opportunities to go further

Solution
I connected with a student-run record label which granted me the opportunity to expand on it's model of only working with a handful of artists to creating a home for every musician on campus.

Graduated in 2015 from Sauder School of Business

Bachelor of Commerce specializing in Marketing

Problem

I was 18 and restless, having chosen a local university that was not a good fit for me. After finding the right school and the right city, I realized I was in the wrong program.

Insight

We often arrive at good decisions by first exploring the wrong paths and taking an active approach to self-reflection.

Solution

I never stoped searching, and I didn't settle for just good enough.